Seasonal demand fluctuations can pose significant challenges for businesses, especially when it comes to inventory planning. Whether you're dealing with holiday peaks, back-to-school rushes, or summer slumps, managing inventory during these periods requires careful planning and strategic thinking. In this article, we'll explore tips and strategies to help you navigate seasonal demand and maintain optimal inventory levels.

Emerging markets offer significant growth opportunities for CPG brands but come with unique challenges that demand careful navigation. Unlike more established markets, emerging markets often lack a wealth of historical data, making traditional forecasting methods less effective.

With real-time data, CPG brands can respond to demand changes instantly, improving customer satisfaction and reducing the costs associated with overstocking or stockouts.