Demand planning is one of the most critical processes for any direct-to-consumer (DTC) brand. A well-structured demand plan helps optimize inventory, minimize stockouts and overages, and improve cash flow. Whether you're launching a new product or scaling an existing line, an accurate demand forecast can mean the difference between growth and inefficiency.

Seasonal demand fluctuations can pose significant challenges for businesses, especially when it comes to inventory planning. Whether you're dealing with holiday peaks, back-to-school rushes, or summer slumps, managing inventory during these periods requires careful planning and strategic thinking. In this article, we'll explore tips and strategies to help you navigate seasonal demand and maintain optimal inventory levels.

Emerging markets offer significant growth opportunities for CPG brands but come with unique challenges that demand careful navigation. Unlike more established markets, emerging markets often lack a wealth of historical data, making traditional forecasting methods less effective.

With real-time data, CPG brands can respond to demand changes instantly, improving customer satisfaction and reducing the costs associated with overstocking or stockouts.